We get closer
Answers, direction and inspiration through original research, creative people and connected technology
A new breed of insight agency.
We craft bespoke research solutions that enable our clients to create and market superior products & services
Award winning research from one of the fastest growing research agencies in the UK
Discover how we can help
Usage & attitude studies, Segmentation, Observational studies, Social media insight, Web analytics.
Product & service development
Product strategy, Concept testing, Innovation, Ideation & Co-creation, Product trials, Price positioning.
Customer satisfaction, Customer journeys, User experience, Usability.
Marketing & brands
Marketing strategy, Creative development, Creative pre-tests, Brand positioning, Brand tracking.
Connecting data, research and market context to provide superior direction for your business challenges.
Creative research services
Infographics, Video narratives, VoxPops, Segmentation creatives.
Sectors we work in
Including Groceries, Technology & electricals, Health & Beauty, Fashion.
Including Food, Soft drinks, Alcoholic drinks, Health & Beauty, Confectionary.
Digital Media & Technology
Including Web, Mobile & apps, TV platforms & broadcasting, Internet services, Video on demand.
Business & Finance
Mail & logistics, Construction, Health & Safety, Waste management, Insurance services, Personal finance.
Delivering great work for…
"The resulting video output was shared with senior managers and was described as ‘overwhelmingly inspiring’ helping to galvanise internal energy behind our internal cultural focus"− General Mills
"The output has been excellent with a fully quantifiable segmentation model which we are using as the foundations of the brands strategic direction over the coming years."− Moss Bross
"We are really pleased with the deliverables which are being rolled out to partner agencies globally: modern, fresh and cut out the clutter - enabling people to ‘get’ the data and its implications more easily."− Pernod Ricard
"I have been impressed by the focus they have in helping businesses ‘land’ the findings from research effectively – an aspect which is increasingly important in the new era of insight management."− Heineken
What's new at Brass Insight
The team at Brass Insight are proud to announce that we have been shortlisted in two categories for the 2013 Market Research Society Awards. The first nomination, in the Insight Management category, is a joint submission with Asda describing their innovative new approach to understanding how customers shop. The submission…
Travelling through a 3G blackspot back from the MRS big data debate my Facebook app shuddered then spat out the message ‘We’re having trouble getting data’. Somehow, I seriously doubt that Mr Zuckerberg. In this post-Snowden world the pervasiveness of data capture is highly topical. The debate – held in…
Reflecting back on a long day of B2B interviewing got me thinking that my job, in some ways must be similar to that of a salesman – travelling around the country, going from one appointment to the next, hoping that all of my scheduled appointments are still willing to see…
Brass Insight’s recent self-sponsored study, ‘A Multi-screen Life’ showed that many of us now spend an increasingly large proportion of time using digital devices whether it’s a TV, Smartphone, PC, latop, e-reader or camera. Is technology enhancing daily experiences and ultimately our lives, or can it actually stand in the way…